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One of the remarkable statistics shown by our study is that response rates to Ivy’s conversation ‘ladders’ averaged over 80%.
Set alongside the personal, touching and delicate exchanges of messages between Ivy and participants this demonstrates the potential for SMS as a medium for interactive drama.
As these conversations build, the messages become more personal and intimate, with each participant able to decide how far the conversation will go. The main themes are sex and drugs, with Ivy offering a distinctive voice with learning outcomes that go beyond what is currently available.
Following the pilot episode in 2010, we wrote a 40 page report for Channel 4 and Matt was invited to share some of the extraordinary interactions in a presentation at The Story.
The story immerses participants in Ivy’s dilemmas and asks for opinions and views, allowing participants to explore these questions for themselves.
Ivy4Evr’s main themes are sex and drugs, with Ivy offering a distinctive voice with learning outcomes that go beyond what is currently available.
Ivy4Evr is an SMS drama for teenagers created by Blast Theory, written by Tony White, author of novels including Foxy-T (Faber), and commissioned by Channel 4 Education.
The project was designed by Blast Theory and developed by Tizuni.